This guide for the working film and television composer explores the area of publicity and how film and television composers can generate successful, positive publicity at minimum expense.

Written by veteran NY film music publicist Beth Krakower, this new guide presents a concise look at specific areas of publicity and how composers can maximize their publicity efforts and results, including sections on:

* The 5 Aspects of the Promotions Mix
* Publicity: How to Start the Ball Rolling
* Working the Room & Turning Social Events into great PR
* Generating Leads and Why Cold Calls Don't Work
* Your Whole Life Story in 10 Seconds
* Networking
* Be Your Own Publicity
* The Press Kit and Bio
* Start Small & Think Big!
* When to Hire a Publicist
* and more.

The guide also includes detailed examples of press releases, credit sheet and biography documents.

About the Author - BETH KRAKOWER

Beth Krakower is the founder of CineMedia Promotions, which specializes in publicity, radio and web promotions campaigns for crossover artists, soundtracks, and cast album recordings. She has promoted the soundtracks of over 250 films, including the soundtracks of Seabiscuit, Finding Nemo, and Camp as well as the cast albums for such musicals including Mamma Mia!, Annie Get Your Gun, The Boy From Oz and Wicked. She has also promoted projects from a number of recording artists including Eileen Ivers & Immigrant Soul, The Peter Malick Group (featuring Norah Jones), Donny Osmond, Andrea Bocelli, Sarah Brightman, and Liza Minnelli.

Beth is an Adjunct Professor at CUNY/Baruch College teaching Entertainment Marketing, Marketing 1, and Marketing Music on the Web, and serves on the Board of Overseers of Dartmouth College Broadcasting. A frequent lecturer, Beth has been a panelist/speaker at CMJ Music Marathon, the MidAtlantic Music Conference, College Media Conference, and has led workshops for The Film Music Institute, Dartmouth Broadcasting, and the Learning Annex.